Saturday, July 11, 2020

BreyerFest Newspaper Ads and Stories, 1993 to 2001

Since BreyerFest (online) is this weekend, I thought it would be interesting to visit and see how BreyerFest was perceived and promoted in its earlier days.

This one is from the Tampa, FL Tribune newspaper in 1993,
reporting on a group of folks who went to BreyerFest
the year that Secretariat's owner was there.

Meyer's in East Brunswick, NJ held a model horse show in March 1994 with a BreyerFest sweepstakes for entrants. (That poor Yellow Mount in the ad seems to have lost his ears at some point!) The ad was in the Central New Jersey Home News.

 In May 1996, King Arthur's Court Toys in Cincinnati held a "Breyer Day" where folks could win two free tickets to BreyerFest. They advertised in the Cincinnati Enquirer.

Oh, dear. In October 1997, The Gingerbread House in Bloomington, IL advertised a "BreyerFest" of their own in the Pantagraph newspaper.

Wonder how many collectors were confused? I also wonder if anyone from Breyer tried to correct them?

Breyer itself took out ads in the Louisville Courier-Journal in July 2001 for BreyerFest.

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