Monday, December 2, 2019

A Breyer for Christmas, 1960s Style

Breyer model horses are on many collectors' wish lists this holiday season (or any other season, really).  

It's fun to look back to see how Breyers were marketed in the 1960s.  Here are some examples of newspaper ads that collectors would have marked and shown to their parents, or tucked into that letter to Santa.  Looking at the old ads, we can see the variety of businesses that sold Breyers.

Toy store: Jackson, Mississippi Clarion-Ledger, November 20, 1966.

Local pharmacy: Helena, Montana Independent-Record, December 22, 1966.

Farm and garden store: Chicago Daily Herald, December 3, 1970. (Not the best photo of the Breyer Clydesdale Mare....)

Same chain, different store: Tinley Park, IL Star, December 16, 1970. A relatively clear photo of the Breyer "Adios" is shown.

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