Sunday, September 22, 2019

Periodical Promotion of Plastic Ponies: 1960s Breyer Newspaper Ads

Local businesses that sold Breyer horses during the 1960s, like toy stores and variety stores, sometimes took out local newspaper advertisements.  Here are some examples.  (Note the prices!)

Henderson's Variety Store took out a multi-page ad
in the Lockhart, Texas Post-Register, on 4 June 1964. 
Breyers were prominently featured.



The "Discount Department" of the AFCO store
took out this ad in the Santa Maria, California Times, 24 June 1964.

The Family Arabian Stallion was featured
in this Davis Paint store ad
in the Ottawa, Kansas Herald, 12 December 1963.

O'Brien's, in the 27 August 1962 edition
of the Sayre, Pennsylvania Evening Times,
was quite poetic in their promotion
of the after-dinner purchase of a model horse or two.

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