Saturday, September 1, 2018

Pacific Coast Quarter Horse Magazine, 1952-1953

Horse magazines are an important part of the education of the model horse collector, and indeed all horse lovers.  Magazines teach us about horse breeds, about famous horses and riders, stables and horse events.  And when I found some old horse magazines at an estate sale last year, they taught me a little more about the history of the horse in California in the mid-twentieth century.

The ad for the estate sale said the items had belonged to the widow of a man who had been a race horse trainer in Southern California, which of course piqued my interest.  It turned out that not only had Don Early trained Thoroughbreds and Quarter Horses, he had also been the editor of more than one Southern California-based horse magazine in the post-World War II era.  

Apparently neither publication lasted long, but they did capture a snapshot in time, when the work of the horse had shifted from agriculture and transportation, to recreation and sport.

This blog post will focus on one of the magazines, Pacific Coast Quarter Horse.  I found issues dating from July 1952 to June 1953.

The cover of the premier issue featured the filly Sue's Joela. 

"ON THE COVER -- The intelligent-looking, well-conformed youngster gracing our first cover is the 1952 foal of an Illinois-owned mare shipped to California to the court of Joe Reed II.  The dam is Sue's Answer, by Question Mark out of the Joe Reed mare, Sue Reed."  

The  Table of Contents page listed the officers and directors of the PCQHA.

We can see editor Don Early, who saved copies of the magazine for decades, in the middle of the page.

The letter from the president of the Pacific Coast Quarter Horse Association, Richard Danielson, Jr., hoped that "this magazine will make new friends for the Quarter Horse."

Subsequent issues featured cover photos of some of the best-known Quarter Horses of that long-ago day, including who chestnut stallions, Harold Hutson's Buzzie Bell H (August 1952) (Daybreak x Lucky Strike Bell mare), and Joe Reed II (November 1952) (Joe Reed x Nellene).

The speedy stallion Senor Bill (Chicaro Bill x Do Good) was featured on the October 1952 cover.

Other covers featured racing filly Bardella (Three Bars x Della P) (January 1953)  and stallion Bart B.S. (Dee Dee x Mable Tet [TB]), affectionately known as the Grey Ghost (March 1953) .

The last issue of the publication at the estate sale, June 1953, featured the venerable stallion Texas Dandy (My Texas Dandy x Streak).  The letter from the president of the PCQHA said that the magazine was struggling due to lack of advertisers.  

The editor had also saved a small stack of PCQHA letterhead.

What impressed me more than the fact that Don Early had kept multiple copies of each magazine, was the fact that he had also kept some of the original art used in the magazine, inked onto white cardstock.  Many of the pieces were unsigned, but others had been created by noted Western artist and horse trainer Mac McHugh. You can see the printer's markings in pencil on the borders of the drawings.

Still others were cartoons by Pawnee Indian artist, illustrator and war hero Brummett Echohawk.

I've donated a set of the magazines, as well as all the original art, to the Special Collections Unit at Cal Poly Pomona University Library.  They specialize in Southern California history, and the collection from the estate of Don Early's widow will help researchers illuminate the history of the horse in Southern California and the United States, in the years following World War II. (Special Collections is also the home of the W.K. Kellogg Arabian Horse Library, which holds information about many breeds of horses.) 

I'm sure that others who document the history of the Quarter Horse in the US will be able to provide better context for these copies of Pacific Coast Quarter Horse magazine.  In the meantime, it's a pleasure to show you what I found at this estate sale.  


  1. Love seeing these old photos-Bardella ws a full sister to Lightning Bar..........the grandsire of my first AQHA mare

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